The article is reproduced from bancai.com

The latest survey data shows that the mobile terminal online shopping market is expected to exceed the PC terminal by the end of the year, not only because of its convenience, but also because of the advantages of the mobile Internet (mobile phone) and the integration of multiple functions, which can satisfy consumers' increasingly lazy consumers. Demand, the mobile terminal has gradually become a major boost to the marketing market, and MDF companies need to step up to seize the opportunity.

Seize the WeChat marketing market

At present, domestic WeChat is developing rapidly, and various industries are seizing this blank market. It also gives traditional MDF companies a huge marketing stage and an opportunity to show their marketing ideas and talents. After the outbreak of the WeChat business model, many MDF companies are also quickly rushing to build their own proprietary platform by leveraging the WeChat platform to build a marketing model.

However, MDF companies must pay attention to skills in WeChat marketing, not blindly introduce boring products, but also consider consumers' feelings, improve brand recognition, and don't let consumers be deceived. In addition to content marketing, MDF companies must also make good use of the brand's advantages and make the most efficient use of brand value to achieve a higher reputation.

The rapid rise of APP marketing

According to the China Mobile Internet "Smartphone APP Advertising Marketing Value" research report, due to its high precision marketing and strong interactive marketing capabilities, smart phone APPs are gradually being favored, and the average visibility, scan and attention of mobile APP advertisements are all significant. It is higher than the general web banner advertisement, and the proportion of attention is more than 40%, which is 2 times that of web banners.

When the number of mobile Internet users has reached 464 million, it is clear that mobile phones have become the largest Internet terminal, and China's Internet has entered the era of mobile Internet. However, MDF companies’ APP marketing has many characteristics such as low development costs, easy acceptance by target audiences, ability to provide precise services, close contact with customers, and help promotion. Therefore, APP marketing has become an important part of social media marketing for many companies. component.

Generally speaking, in the era of information explosion, it is becoming more and more difficult for MDF companies to gain attention, attention and popularity. MDF companies should cleverly use new marketing methods to seize the opportunity.